Founded in 2000, ASH is the brainchild of French shoe designer Patrick Ithier and Italian entrepreneur Leonello Calvani, two prominent figures in the shoe industry. Ithier brought his flair for design and Calvani his business acumen and ASH was born.

ASH focuses primarily on footwear, combining French flair with Italian design. Its impeccable craftsmanship and innovative creations have made the company a forerunner and pioneer in the market.

ASH has now expanded its portfolio to include other categories such as men's clothing, ready-to-wear, handbags and accessories. ASH designs, produces and markets all product lines through an extensive network of over 600 points of sale and 200 brand stores.

Celebrity fans of ASH include Gigi Hadid, Kendall Jenner, Selena Gomez, Madonna, Rihanna, Iggy Azalea, Lady Gaga, Cara Delevingne, Taylor Hill, Ellie Goulding and Victoria Justice.